10XMe
Built by Alvin Foo & Matt Wills

You already
use AI.
Now build the
system around it.

For ambitious professionals who use ChatGPT or Claude, but still feel like they're carrying the work between tools, prompts, and projects. Build the personal operating system behind sharper decisions, better strategy, and outsized output. No code.

  • Strategy and decisions, not just prompts and shortcuts
  • 10 modules, 10 minutes a day, real artefacts you keep
Built and taught by
Alvin Foo
493K on LinkedIn
Venture partner · strategist
Matt Wills
Built his AI system
without writing code

Most AI courses explain the tools. We use them to build companies, lead teams, and make sharper decisions. Now we're teaching you what we already do every day.

Meet the founders
Start here · Free · 2 minutes · No signup

Which level are you on?

Take the 3-Levels Diagnostic. 10 questions, your result immediately, no email required.

  • Exactly what's holding you back from the next level
  • Three concrete next moves for your level
Take the Diagnostic →

Takes 2 minutes. No account, no card.

493K+
Alvin's LinkedIn community
Non-coder proof
Matt built his system without writing code
200
Founding seats · one cohort only
$499
One-time payment · 200 seats
01 · The 3 Levels of AI Use

Where does your AI use stop compounding?

Plenty of smart professionals already use AI every week. The question is whether their context, workflows, and decisions carry forward, or reset every time they open a new chat.

L1

Chatbot User

"I open ChatGPT, ask, copy what's useful, close the tab. It works, but I'm not really getting anywhere with it."

You ask. It answers. You start from scratch every time.

  • One-off prompts
  • No shared context
  • Inconsistent results
  • Manual copy-paste work
L2

Context User

"I keep my best prompts in a doc. I paste in background before asking. The output's better, but I'm still the one stitching it all together."

You paste, reuse, and organise. Better output, still manual.

  • Prompt libraries
  • Copy-paste context
  • Better outputs
  • Manual effort remains
The goal
L3

System User

"My AI knows me. It pulls up my projects, drafts in my voice, runs scheduled work overnight. I lead. The system handles the rest."

AI runs with you. You lead, your system delivers.

  • Structured personal system
  • Reusable skills library
  • Automations + memory
  • You're the operator
Free · 2 minutes · no signup

So, which level are you on?

10 questions, an honest answer, and a concrete next move for your level. Your result, before your email.

Take the Diagnostic →
02 · The Outcome

Your Personal AI Harness

Four tightly-linked systems working together, your force multiplier for every area of work and life.

  • Centralised
  • Always available
  • Continuously improving
  • Built for you, by you

You stay in control.
AI handles the heavy lifting.

You
The Operator
Second Brain

Your knowledge, notes, and projects, always up to date.

Skills Library

Reusable skills and prompts. Plug in, customise, and reuse.

Automations

Workflows that run on autopilot. Save time, reduce busywork.

Memory

AI that remembers your preferences, context, and history.

For founders & team leaders

Run a team? Build your harness first. Then bring it to your company.

Most "AI for business" projects fail because they start as transformation programmes. The teams that win start with one person who's living it, then scale what already works.

A company full of people using AI individually is not the same as an AI-enabled organisation. The real advantage isn't access to AI. It's the system you build around it.

A simple sequence we'll walk you through:
  • 1 Build your own harness first. Become the person on your team who actually uses AI like a system, not a search box.
  • 2 Find the bottlenecks. Map the repeatable, time-eating work in your team. That's where AI earns its keep first.
  • 3 Pick your champion. Don't train everyone at once. Spot one motivated team member and turn them into your in-house AI lead.
  • 4 Scale what works. Take the workflows that actually save your team hours and replicate them. No big-bang rollout.

Your founding seat covers the personal harness. The team-scale playbook (Level 4: Institutional AI) ships next, and founding members get first access.

03 · Why now

AI hasn't delivered what it promised. That's the opportunity.

Two years in, most pilots haven't delivered. PwC finds the top 20% of companies are capturing 75% of AI's economic gains. The gap isn't compute power. It isn't access. It isn't which model they use. It's how they've structured their relationship with AI.

"The models are already exceptional. Most teams use them like driving a Ferrari with the handbrake on."

A year ago, the lever was prompt engineering. Now it's context engineering: what AI knows about you, your work, and your decisions before you ask anything. Most professionals start every chat from scratch. The compounding goes to the people who don't.

Most AI training treats AI as a time-saver. The professionals pulling ahead use it as a value-creator: better decisions, new opportunities, sharper strategy. Not faster emails.

This plays out at the individual level too. The people who compound over the next five years won't be the ones using AI the most. They'll be the ones not out-produced by the 25-year-old AI-native three seats over.

The widening gap

Don't fall behind. Find out where you are.

Two minutes. Ten questions. A clear picture of your AI level, and exactly what moves you up the ladder.

Take the Diagnostic →
Your path from L1 to L3

From insight to impact.

Every step ships something you keep. The whole path, from curious to operating at L3, fits in about three weeks.

1. Diagnose

Take the 3-Levels Diagnostic and see where you stand.

2. Educate

A free 5-day mini-course delivered by email. One practical lesson a day, ready to use immediately.

3. Build

10 modules. One a day. ~10 minutes each. Build your personal AI harness in about two weeks.

4. Launch

Step into the L3 System User level, lead with your AI advantage.

04 · The 10XMe creators

Meet your founders.

We've built companies, led teams, and now we're building the operating system for the next decade of work.

AF
Alvin Foo
Alvin Foo
Venture Partner · AI & Web3 Strategist

Founded his first tech company in 1997, Deloitte Fast 500 three years running. Ran mobile empires at Google and Nokia. Founder at Zero2Launch in KL.

493K+ LinkedIn community. Named Top 100 Thought Leader in Personal Branding (Thinkers360, 2025). Brings the venture-scale strategy and battle-tested execution.

Connect on LinkedIn
MW
Matt Wills
Matt Wills
Designer · Educator · Applied AI Specialist

Former Creative Director at Dark Horse Comics, graphic designer, and mascot creator. Now runs Quietly Smart out of Bangkok, AI systems for senior professionals.

Delivered workshops to Artinian, Dusit D2, and Le Meridien. Speaker at the Phuket AI Summit. Built his entire personal AI harness without writing a line of code, the system he teaches.

Connect on LinkedIn
10X CERTIFIED L3 · SYSTEM USER
05 · Walk away certified

A real, shareable mark of AI fluency.

Finish the course and earn the 10XMe L3 System User certificate. Add it to your LinkedIn. Show your boss. Show your team. Quiet proof that you actually got AI working for you, not the other way around.

  • One-click Add to LinkedIn when you complete L3
  • Issued only when you've shipped the four L3 deliverables, not for showing up
  • Founding members get the Founder edition badge — different colour, different number
Already know you want in?

The paid founding cohort opens soon. 200 seats at $499. You build your harness with us.

See the founding cohort
06 · Straight answers

Questions you're probably thinking.

I already use AI every day. What's left to learn? +

Almost certainly a lot. Most heavy AI users are still at L2: they paste in context, reuse prompts, copy outputs back out. It works, but they're the glue holding it together. The leap to L3 (a system that runs with you, with memory, skills, and automations) is the biggest unlock in this whole framework. It's also where most professionals stall. That's the gap this course closes.

Am I technical enough for this? +

Matt built his entire AI system without writing a line of code. The course is designed for professionals who live in Docs, Notion, Slack, and email, not terminals and APIs. If you can use ChatGPT, you can build your harness.

What if the AI tools change? +

The course teaches you ways of working with AI, not tool tutorials. The Second Brain idea works the same whether you're on Claude, GPT-5, or whatever ships next year. Principles compound. Tools change.

I don't have time for another course. +

Lessons are ~10 minutes. You'll spend more time in meetings this week than the whole course takes. Every lesson ships something you install and use the same day, the ROI compounds from week one.

Why "founding cohort", is the course finished? +

The framework is complete. We're building the production with the first cohort, not after them. You help shape what gets built, get direct access to us, and lock a price that won't exist again.

Is $499 really the price? +

Yes. One-time payment, no subscription. It's deliberately priced below the threshold where you'd need a finance conversation, so you can pay personally, expense it, and be in the cohort today. Cohort seats cap at 200. When they're gone, they're gone.

Master AI · Own the Future

Start with one question.

Where are you on the 3 Levels of AI Use? Find out now. 10 questions. Two minutes. Your result, before your email.

Take the Diagnostic →

No account, no card. No email needed to see your result.

200
Founding seats · one cohort only
$499
One-time payment, no subscription
L1 → L3
A complete personal AI harness

Prefer emails to quizzes? Get the free 5-day AI mini-course — one short email each morning, no spam.